In 2006, SENA became involved with the MOSHITO Music Conference and Exhibition. Nicholas Motsatse, the founder and Chairman of Moshito, recruited the writer Andre Le Roux to assist with international benchmark studies, with the goal of establishing the Association of Independent Record Companies of South Africa (AIRCO) and the South African Music Export Council (SAMEX), similar to organisations which existed in other countries.

These activities grew to provide support to fledgling music industry bodies where SAMRO, through the SAMRO Endowment, assisted with initial seed funding for a select range of organisations and assisted with meeting management, company registration, governance and varied levels of support to these bodies. The level and kind of support as well as seed funding has differed from organisation to organisation, depending on the needs at the time.

In 2011, the name Stakeholder Hub was officially adopted, and the responsibilities of the Hub were consolidated by a more specific strategic plan.