SAMRO Foundation is a newly-registered non-profit organisation which replaces the SAMRO Endowment for the National Arts (SENA). The Foundation is the social investment and music education arm of SAMRO, the Southern African Music Rights Organisation. André le Roux is its Executive General Manager, in addition to his post as Executive General Manager: Corporate Social Investment of SAMRO.
The Aims and Objectives of the SAMRO Foundation include the promotion of the national arts through sponsorships of various kinds, encouraging excellence in the arts through education, facilitating economic participation in the creative economy, influencing cultural and arts policy by means of research and advocacy, and promoting living cultural heritage. The Foundation houses one of the largest archive of original South African art music, and under the leadership of Mr. Le Roux, has been indexing and digitally uploading contemporary light music scores as well.
SAMRO FOUNDATION is involved in outreach programmes and sponsorship of the arts. The main objective is to create and maintain an environment in which the arts in South Africa may flourish. This includes giving broad support to composers, musicians, and arts organizations in South Africa. The Foundation offers some of the largest scholarships and bursaries for music students in the country, and our Overseas Scholarships have helped boost the careers of many well-known performers. Our Music Archive, which holds over 100,000 music scores, serves as a resource for researchers and artists. Through our newly created Stakeholder Hub, we build relationships with other arts organizations and help incubate growing businesses. SAMRO FOUNDATION has undergone a lot of growth recently, and we will always stay true to our vision of investing in the value of music.